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Local Resources for Businesses

Wasatch County Collaborative Business Incentive Grant Program: Shop In Heber Valley 

We are pleased to announce the Shop in Heber Valley grant program. This program is a collaborative effort between Wasatch County, Heber City, and Midway City to allocate much of their CARES Act funds to help support local businesses. The Shop in Heber Valley program is designed to encourage businesses who have suffered an economic hardship due to the Coronavirus pandemic to offer an incentive through a deal or discount to their customers to boost local spending. Businesses can apply for up to $5,000 to help cover the costs of the incentive they intend to offer their customers. Application deadline is October 29, 2020.

For example: ABC Company is awarded $5,000, they choose to offer a 25% discount off of their product or services. ABC company can then apply for reimbursement for the 25%. They can offer the discount as many times until their have been fully reimbursed up to the $5,000. 

Grant Criteria 

To qualify for this grant your business needs to meet the following criteria - 

  • Must have suffered an economic hardship due to COVID 19 
  • Must provide documentation proving hardship
  • Have a valid business license from a Wasatch County entity
  • Offer a compelling discount to customers 

To receive this grant each business needs to fill out the application, profit and loss form, and download the tracking form for reimbursement purposes. Please send the application and profit and loss form and all other documents to Alison via email at [email protected] 




Reimbursement Details 

Checks will be sent out once a month. The incentive program must be documented to receive reimbursement. Use the provided “Business Incentive Tracking form” to track reimbursements. Tracking form must be submitted on or before the following dates to receive reimbursement:

  • September 24
  • October 22
  • November 19


Heber Valley Tourism, Economic Development and Chamber of Commerce will be marketing these incentives to encourage locals to come into your business. We strongly suggest sending your deal or incentive to your current customers. See Shop in Heber Valley deals page. 


Here is a list of Frequently Asked Questions


Heber Valley Economic Development partners with Utah Valley University Business Resource Center to provide business coaching and consulting. As your business is dealing with the challenges of the coronavirus it may be helpful to talk to someone and share ideas. You can set up a counseling consultation at: 


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