Each year, Wasatch County generously provides grant monies to increase tourism awareness and overnight stays in the Heber Valley. Through an appointed advisory board, grant monies are allocated to event organizers based on merit, need, and the potential to attract significant overnight visitors to the area. 

Grant recipients are to use the special event marketing co-op funds exclusively outside of Wasatch County in marketing, advertising, and promoting their events.  Any promotional item created using grant money should include the official Heber Valley Logo. For questions about the program, contact Jessica Broadhead, Marketing Manager, at 435-654-3666 or by email at [email protected].

The 2025 event application is due on January 1, 2025. 11:59 p.m. MST must receive all applications on January 1, 2025, to be eligible for funding. See the document for complete application requirements. Each application will be scored based on the following criteria:

• Quality of proposed marketing strategy
• Potential to increase overnight stays within the Valley and evidence of local lodging partnership.
• Expected revenue and positive economic impact generated
• Projects aimed at attracting more visitors during shoulder season (spring, fall, and winter)
• How crucial is this grant funding to the success of the proposed campaign
• Strong community support and involvement

2025 Application Link

Special Event Tool-kit