Heber Valley has a new destination for outdoor gear, Gravity Coalition. Located on historic Midway Main Street, Gravity Coalition provides outdoor products such as Salomon, Klymit, Kelty, North Face, Jetboil, and more. Store owners, Jennie and Kody Hoover recently held the grand opening of their store on Monday, May 7 with a ribbon cutting ceremony with the Heber Valley Chamber of Commerce.

Both Jennie and Kody are natural outdoor enthusiats. Their passion for the outdoors inspired them to open their shop to help inspire others to get outside and get active. When they are not in their store they can be found hiking or running the trails in the Heber Valley, and spending time with their family.

According to their website - "Gravity Coalition is bringing a collection of gear, service, and support that will help you enjoy and push your limits in the mountains, oceans, lakes, and rivers!"

"We thrive on assisting you to get started, get out more, improve, and excel in these environments," said Hoover.

The store is located at 269 E Main Street in Midway. For more information about Gravity Coalition visit gravitycoalition.com.