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Member Spotlight: ISO Photography

Posted On
Jun 02, 2021

As a professional photographer, or even a hobbyist, it is important to continually expand your knowledge and learn new techniques to improve your skills. It is the mission of ISO Photography to provide all aspects of photography training from camera basics to composition through to editing what you have captured. This company is very versatile and works with each customer’s specific needs from one-time classes to multi-day workshops on location.

If you are in need of photography training or classes, this may be the ideal business for you to get a more personalized and custom training and teaching experience. Learn more about the business and owner in the following Q&A.

Q: What do you do and how do you specialize in that area?
A: ISO Photography Training is your local all-in-one photography school dedicated to providing you with a personalized and small class setting. In every class you have the opportunity to work directly with the instructor to ensure that you understand and can use the information taught in each class. We provide all aspects of photography training to ensure that you keep up with the latest techniques in the photography industry. We will provide everything from entry level one night classes, to in depth specialized multi-day workshops in iconic locations.

Q: What is the story on how and why you started your business?
A: ISO Photography Training was born form a deep love of photography and a desire to share that passion with the world. I was introduced to photography at the age of 10 on a weekend trip to Yellowstone with my grandparents. It was on that trip that I first held a camera and was free to take hundreds of photos as we explored. A few weeks later when all the rolls of film were developed, we realized, to everyone’s surprise, that the majority of the photos were really quite good.

Nine years later I was on active duty in the military living overseas. As I began to travel and explore Europe my camera was always with me. The more photos I took, the more I wanted to learn. Soon, I was buying every book I could find to learn new skills. Before long, word got around that I took photos and I began taking family portraits for other service men and women and their families. Eventually, I moved to Japan where I ended up working for the base photographing military events, and on occasion, documenting disaster relief efforts after earthquakes, tsunamis, and typhoons.

Fast forward another 10 years to when my service with the military was done and I needed to make a decision of what to do with my life. For me the choice was clear. I wanted to follow photography wherever it would take me and I decided you go to school and get my bachelor’s degree in photography and expand my knowledge and skills even further.

While finishing school, and for a few years afterward, I did a variety of different photography jobs. I ran my own portrait business, took product photography for companies to use online and in catalogues, did some real estate photography, as well as wedding shoots and other events.

That brings us to now. After a couple years in the corporate sector I am ready to move back to focusing on my passion. Photography is not just a job or a hobby for me. It is my happy place, my therapy, and my way to reconnect with nature and reset. Photography has brought so much joy into my life and it is time to give back to the photography world and share the knowledge I have gained over the years.

Q: When did you move the business to Heber Valley?
A: I have been in Heber for almost three years. I also work as a school bus driver for Wasatch School District. I love this area because of the close proximity to nature and the small town feel.

Q: What are the benefits of being a Chamber member?
A: For my business, the biggest benefit is the publicity and networking provided as a member. I am launching my business here in Heber Valley and I value the opportunity to network and be more involved in the community.

Q: Who are your primary customers?
A: I serve anyone who loves the art of photography and wants to learn more from youth age 10 to adults.

Q: What are some of your greatest accomplishments in your professional and personal life?
A: I have worked in every aspect of the professional photography community. From wedding and family photos to business product photography, they all have their own reward and have helped me become a well-rounded photographer. However, my greatest accomplishment was when National Geographic requested to use one of my photos as the cover photo for their photography contest.

Q: What are your favorite hobbies or activities in and around Heber Valley?
A: I have a wife and three kids and we love the outdoors and camping and hiking. There are so many beautiful trails in this valley to explore. I am blessed that my passion and my business are the same thing.

ISO Photography Training
592 Muirfield Drive
Heber City, UT 84032
385-209-8366

Website: takegoodpics.com
Social: facebook.com/ISO-Photography-Training


About the Heber Valley Chamber Spotlight:
The Chamber spotlights a different member each month on our website and in our e-newsletter. This offers more information about our local area businesses and the people who own and operate them. If you are interested in having your business spotlighted, please send an email to [email protected].